Category : interesting-info
How big is Maine?
Selling houses in LA, we are in the car all the time, and feel like we are putting tons of miles on the car…. Our car time suddenly doesn’t feel comparable to Million Mile Joe… while we sit in traffic thinking we’ve gone a million miles, he actually has. The right answer to “How big is Maine?” obviously is, “WICKED BIG!”
Photo from nuttakit.
Q & A with Zachariah
One of the things that sets Heather & Learka apart is their marketing – innovative ads, social media, and beautiful layouts are just a few hallmark features. We talked to Zachariah Kahn, Marketing Manager at theStudio at Teles Properties, to learn a little bit more about this exciting facet of the business…
H&L: So, Zachariah, how did you get into marketing?
ZK: When I was a DJ in college I used to design rave flyers. My dad is a graphic designer so I grew up around design and when he eventuallly transitioned into real estate he put me in charge of his marketing. The tools are all the same, although clearly the product is very different.
How did you end up at Teles?
A little bit of nepotism and a lot of relevant experience.
And what do you like about working at Teles?
The flexibility is great. The powers that be listen to new ideas. Some of the non-boutique agencies don’t have anything close to that kind of freedom and some companies just aren’t interested. They’ve been using their same standard ads week in, week out, ad nauseum. Zing!
Where do you look for inspiration?
Album cover art, design and typography websites and newsletters. The online community of designers is vast and can often be a really great resource for ideas about everything from logos to font choice. I also spend a lot of time in museums.
What is one of the most challenging requests you’ve had from an agent?
This. Okay, other than this interview, it is always a timeframe or deadline issue. Not too bad when you think about it.
Any thoughts on the future of advertising?
We are obviously moving away from print which I find disappointing. I love print! My best guess is that it is going in the direction of augmented reality. Think Minority Report with information popping up in front of buildings telling you what stores and restaurants are inside. The iPhone already does this with the Yelp app I believe – it’s called Monocle.
And finally, what’s it like working with Heather & Learka?
It is super fun. They have a great eye for design so it is really rewarding when they love things we do. Also they are always trying to do something different, not just an endless stream of standard property ads. It’s fun having clients who are willing to trust you and explore all sort of different ideas.
Zachariah designed this mock album cover for a recent wedding (above) and was the brains behind this Teles campaign (below).
As most of you know we have been desperately looking for a house for a client in Fryman Canyon. Because of our true commitment to excellence we thought it was only proper to do the hike that starts in Fryman Canyon Park in the Santa Monica Conservancy. It’s called the Dearing Trail which traverses through the park and connects to Wilacre Park, Franklin Canyon, and Coldwater Canyon Park. At the top of the trail (which for a brief bit runs parallel to Mulholland Drive) is the entrance to Tree People, a non-profit whose Mission Statement reads: TreePeople’s mission is to inspire, engage and support people to take personal responsibility for the urban environment, making it safe, healthy, fun and sustainable and to share the process as a model for the world.
Now that’s a group we can get behind!
Passionate about creating food and learning about where our foods originates from… Look no further, because the Institute of Domestic Technology brings you the opportunity to experience exactly what you’re looking for. Classes include cheese making, holiday cocktail crafting, tags, labels, and much more! Visit their website for more details.
Photo from The Institute of Domestic Technology.
Our friends at The Rundown put together a terrific list of cool houses to rent the next time you head to Palm Springs.
Photos from The Rundown.